Connected TV
Reach cord-cutters and streaming audiences on Hulu, Roku, Peacock, and beyond with unskippable, data-targeted ads that build brands and drive action.
What Is CTV Advertising?
Connected TV reaches audiences on smart TVs, streaming sticks, gaming consoles, and set-top boxes — wherever your customers are watching their favorite content. Unlike traditional linear TV, CTV delivers your message inside premium streaming environments with the targeting power of digital.
Loop plans and executes CTV campaigns across every major streaming platform, using household-level data to reach the exact viewers that matter to your brand. Completion rate tracking, cross-device attribution, and real-time optimization give you accountability that linear TV simply cannot offer.
95%+ completion rates on premium streaming inventory — your full message, seen every time, no remote fast-forwarding.
Reach specific households based on purchase history, demographics, viewing behavior, and first-party CRM data.
Track the full path from TV ad exposure to website visit and purchase — finally, accountability for your TV spend.
Premium publisher direct deals and curated private marketplaces only — your ad appears alongside content your audience trusts.
Streaming Platforms We Reach
Our Capabilities
01 — AUDIENCE TARGETING
Household-level targeting using purchase data, viewing behavior, demographics, and first-party CRM matching for laser-focused reach — eliminating the wasted exposure of traditional TV buys.
02 — AD FORMAT EXPERTISE
15s and 30s pre-roll, mid-roll, and pause ads — we produce and traffic every format for maximum streaming inventory coverage, ensuring your creative fits every platform's specifications.
03 — COMPLETION RATE OPTIMIZATION
We optimize placements, targeting, and creative sequencing to consistently hit 95%+ video completion rates across all streaming environments — your full message, heard every time.
04 — CONVERGED TV PLANNING
Unified planning across CTV and linear TV to maximize total reach while eliminating duplicated household exposure — no more paying twice to reach the same living room.
CTV vs. Linear TV
| Linear TV | Connected TV (Loop) | |
|---|---|---|
| Audience Targeting | Age/gender demographics only | Household-level, purchase data, interests ✓ |
| Ad Skippability | Ads frequently skipped or fast-forwarded | Unskippable pre-roll & mid-roll ✓ |
| Attribution | Reach & frequency estimates only | Impression-to-action tracking ✓ |
| Completion Rate | ~60% average | 95%+ on premium inventory ✓ |
| Minimum Buy | $50,000+ typical | Any budget ✓ |
| Reporting | Delayed panel data | Real-time dashboards ✓ |
How We Run Your CTV
01
We build your household target profile from first-party CRM data, purchase behavior, and viewing patterns — knowing exactly who we're reaching before we spend a dollar.
02
We adapt or produce 15s and 30s spots optimized for every streaming environment, ensuring platform-compliant specs and completion-rate-maximizing creative strategy.
03
We select premium PMP and direct publisher deals across targeted streaming platforms — no open exchange CTV, only brand-safe, curated environments.
04
Real-time dashboards, household-reach deduplication, completion tracking, and cross-device attribution — we optimize continuously toward your business outcomes.
CTV is the fastest-growing ad channel in the US. Let's put your brand on every screen that matters.
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